Social by Social
Holiday reading: Clare-Marie White find this guide to using online social networking for campaigning both useful and inspiring
Social by Social by Andy Gibson, Nigel Courtney, Amy Sample Ward, David Wilcox and Clive Holtham. Published online at www.socialbysocial.com. ISBN 978 1 906496 41 8. Free download, or print copy at £9.99 incl. UK postage. Lots of people are nervous of computers and the big web of connections that’s out there. It’s not surprising since most ‘old’ media workers are struggling to reconcile their fascination with the new tools with their fear that they could ultimately cost them their jobs.