Quakers condemn army recruitment campaign

The army's recent recruitment campaign has been criticised by Friends

by Rebecca Hardy 18th January 2019

Quakers have voiced fierce criticism of the latest army recruitment campaign targeting young people. The campaign features world war one-style posters with images of modern young people, followed by the statement: ‘Your army needs you.’ The campaign appeals to ‘selfie addicts’ and ‘me me me millenials’, with examples including: ‘Snowflakes: The army needs you and your compassion’ and ‘Binge gamers: The army needs you and your drive’.