‘It’s so important to understand where your food comes from.’

For James Cadbury, chocolate making is about family values. Rebecca Hardy invited him to the Friend offices for a chat

‘Obviously, the early Cadburys wanted to make money, but they believed you can have a business for the greater good.’ | Photo: Elinor Smallman.

James Cadbury is telling me what the next big thing is in the chocolate world, and I really want to know. Vegan, he says, (obviously). ‘We’re creating a non-dairy product at the moment. We’re hoping to launch later this year. People are worried about how much dairy they are eating and the effect it’s having on the environment. Lots of people say vegans can have dark chocolate instead, but some people still want that milkiness. Most other companies use rice milk, but oat milk gives that creaminess and it tastes really, really good.’

And we’re off, talking flavour profiles and cocoa beans, and I’m happily in my comfort zone. I’m talking chocolate with the great-great-great-grandson of the legendary Quaker philanthropist John Cadbury, and it is obvious that he knows his stuff. While not a Quaker himself, the thirty-four-year-old former City trader made news in 2018, when he appeared on the TV show Dragons’ Den after quitting his job to launch an ethical chocolate brand – founded along his ancestor’s Quaker principles. It’s quite a heritage, I say. Did he always have a passion for chocolate?

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