‘I’m going to tell you a story…

Putting the meat on quantitative bones

by Jamie Wrench 21st July 2010

…and immediately you feel a little more relaxed, your stress levels fall and your concentration improves as a result. That’s what stories do; they relax people, they put over a point in a non-threatening way, their message is easy to assimilate and often infinitely more memorable. It’s why Jesus told parables, and it’s probably why newspapers call their articles ‘stories’. And it’s why the Crime, Community and Justice group have chosen to use this method for their latest work.