‘MUP appears to be having positive benefits.’ Photo: by Artem Labunsky on Unsplash
Counting the cost: Alison Mather on alcohol pricing
‘The report’s findings are more complex than these headlines suggest’
Minimum Unit Pricing (MUP) for alcohol is designed to target the cost of high-strength, cheap products such as white cider. These are the choice of the most vulnerable drinkers, so MUP is a preventative measure.