Counting the cost: Alison Mather on alcohol pricing

‘The report’s findings are more complex than these headlines suggest’

‘MUP appears to be having positive benefits.’ | Photo: by Artem Labunsky on Unsplash

Minimum Unit Pricing (MUP) for alcohol is designed to target the cost of high-strength, cheap products such as white cider. These are the choice of the most vulnerable drinkers, so MUP is a preventative measure.

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