‘MUP appears to be having positive benefits.’ Photo: by Artem Labunsky on Unsplash

‘The report’s findings are more complex than these headlines suggest’

Counting the cost: Alison Mather on alcohol pricing

‘The report’s findings are more complex than these headlines suggest’

by Alison Mather 1st July 2022

Minimum Unit Pricing (MUP) for alcohol is designed to target the cost of high-strength, cheap products such as white cider. These are the choice of the most vulnerable drinkers, so MUP is a preventative measure.