Consumers acting on tax avoidance
Research reveals consumers are boycotting companies avoiding tax
Millions of Britons are using consumer power to boycott companies seen to be avoiding their fair share of UK tax, new research reveals. A ComRes survey about public perceptions around tax avoidance, commissioned by Christian Aid, found that a third (thirty-four per cent) of Britons say they are currently boycotting the products or services of a company because it does not pay its fair share of tax in the UK. Almost half (forty-five per cent) say they are considering a boycott.
This increase in public outrage on the issue, the poll suggests, follows recent revelations about the remarkably small amount of UK tax paid by some multinationals.
Two out of three (sixty-six per cent) Britons now believe tax avoidance to be morally wrong, according to this latest survey. This figure is up ten percentage points from when people were asked the same question in August 2012.
The overwhelming majority (eighty per cent) of the British public say that tax avoidance by multinational companies makes them feel angry.
What the survey also shows is that one in three people are now prepared to change their buying habits and boycott some of the firms seen as not paying their fair share of tax in the UK.
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