'If we want our visitors to return, I think we all need to wake up and smell the coffee!' Photo: by Ante Samarzija on Unsplash
Bean feast: Robert Ashton wants a better cup
‘The best business begins with a shared pot of decent coffee.’
by Robert Ashton
28th April 2023
Coffee has played a key role throughout my career. Deals were struck over cappuccino in hotel lounges; new opportunities grew from chance conversations in conference coffee breaks; and visitors to my office were always offered a fresh cafetiere. I came to judge the businesses I visited by the standard of the coffee they offered. Those where instant coffee was the norm often took a quick-fix approach to their work; those with an espresso machine invariably charged more, but almost always exceeded expectations.
