A centuary of changes to Cadbury products mirrors changes to the company itself. Photo: Photo: Computerjoe/Flickr CC:BY-SA
A key for the future
A chocolate past could lead to a sweet future for Friends says Judy Kirby
How do you cover a story like Cadbury’s takeover if you are a Quaker newspaper? Difficult. We are treading on hallowed ground here, speaking of legendary Quaker venture, of which British Friends are understandably proud. In some dimension of the Quaker consciousness, I am sure there is outrage. How can this happen? But in another, pragmatism prevails. Cadbury has been a multinational company for some time now, and the company chairman Roger Carr is quoted as saying: ‘the reality is we are part of a global business. Although Cadbury roots are deeply buried in Britain, the development of the company has been all over the world.’ And without many of the original Quaker credentials.
