From sustainability to Coca Cola

Letters - 04 May 2012

From sustainability to Coca Cola

by The Friend 4th May 2012

Sustainability

Sustainability is a word widely encountered in today’s media and in conversations. It has not always been so. Rather global banking activities and environmental destruction, as well as personal lifestyles, have been completely unsustainable, hence the many crises now confronting us.

The fact is that we have been living not only beyond our means, quoting Jonathon Porritt, but well beyond the means of future generations.