Retailers are robbing young people of their childhood by making them feel valued for what they own and not for what they are. That’s the claim of the Mothers’ Union (MU), whose campaign against the commercialisation of childhood is putting pressure on business to change advertising practices.

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Comments

• Posted by Caddi on January 12, 2011

  I feel as if time is going around in circles. 

  My niece is now 28.  When she was five or so, I walked past a well known children’s clothing shop and was horrified to see a huge poster in the window of a girl, probably about the same age as my niece,on a swing pulling her skirt up her thigh in a seductive way.

  I went into the shop and explained that paedophiles often explained away their behavour by claiming that children werebehavingin a sexualised way.  With that information, would the assistant come and see the posters?  The poster disappeared almost instantly and the assistant rang head office to point out how unacceptable the image was. 

  I remember that one shop (and I cannot remember which one) removed bras for very young girls from their shelves many years ago after pressure.  Apparently there is a need to remind the shops again that this is unacceptable.

  Why are we going over the same ground again?

  Caddi